Editorial & Content Creation
Concept and execution of editorial campaigns, digital writing, and creative direction, showcasing my ability to craft compelling narratives and elevate fashion media through strategic content creation and publishing.
Organizations
SMU Look Media, Digital Writer, Creative Director of Fashion
Work Period
2022 - 2024
Timeless
The featured campaign from SMU Look Media's Winter 2023/2024 edition reinterpreted classic fashion with modern aesthetics, elevating the magazine's prestige and boosting readership engagement.
SMU Look Media
Creative Director of Fashion
Year
2023
Featured on pages 34 - 39.
Fashion in Focus, Quiet Luxury
The Winter Trend Shoot is a feature from SMU Look Media’s Winter 2023/2024 edition that showcases my trend forecasting, styling, and production skills. Through client negotiations and collaborations with luxury brands, I brought emerging seasonal trends to life, elevating the magazine's standing.
SMU Look Media
Creative Director of Fashion
Year
2023
Featured on pages 12 - 15.
Radiance
The featured campaign from SMU Look Media's Spring/Summer 2024 issue blended whimsy with elegance through an enchanted garden theme, with my direction and partnerships with top retailers like Neiman Marcus and LoveShackFancy, elevating the magazine's aesthetic and market presence.
SMU Look Media
Creative Director of Fashion
Year
2024
Featured on pages 34 - 39.
Fashion in Focus, Refined Allure
My Spring 2024 Trend Shoot for SMU Look Media, styled and produced by myself, highlighted critical trends like metallics and sheer styles. Pieces from GANNI, Simon Miller, and The Ralph Lauren Collection reflected the motifs pushed on the runway.
SMU Look Media
Creative Director of Fashion
Year
2024
Featured on pages 10 - 11, & 13.
Fashion Journalism
As a Digital Writer for SMU Look Media, I authored and published insightful articles on SMU culture and fashion trends, contributing to growth in social media engagement through collaborative editorial strategies and targeted content planning.
SMU Look Media
Digital Writer
Year
2022