Social Media Strategy

Development and management of social media campaigns to grow brand presence, increase audience engagement, and drive platform growth through content strategy and data-driven social media planning.

Organizations

  • SMU Look Media, Content Manager

  • HerStory, Marketing, Social Media, & Event Planning Intern

Work Period
2021 - 2023

Elevating Engagement & Growth

As Content Manager for SMU Look Media, I led the development and execution of a TikTok campaign, driving engagement and increasing visibility across platforms. Through cross-functional collaboration and strategic content creation, I contributed to enhancing brand awareness and audience engagement.

SMU Look Media
Content Manager

Year
November 2022 - May 2023

Brand Visibility & Audience Interaction

I managed social media content creation and influencer outreach, contributing to increased platform interactions. Additionally, I supported event planning and brand research efforts to strengthen HerStory's presence and foster community engagement.

HerStory.
Marketing, Social Media, & Event Planning Intern

Year
November 2021 - May 2022